CASE STUDY · UNIVERSITY · REGIONAL ALUMNIWilliam & Mary reached the alumni its events weren’t reaching.
- 2 of 4Bay Area guests had never been to a W&M event
- 5 of 6respondents likely to come again
- 4 of 5who said when want it within three months
The other attendees were people I never would’ve otherwise met (different ages, genders, professions) … in a casual, low-stakes setting.”
Getting the invite through W&M provided credibility… This was a positive experience and a good entry-point to getting more involved in future alumni events.”
The problem
Young alumni are moving to Seattle, San Francisco and LA, cities W&M finds it not only hard to reach, but challenging to host in. The cities are large, alumni are spread out, and generalized central locations are a turn-off.
What they did
W&M was curious to try an event its team or volunteers didn’t have to host. It sent one invite for Seattle and the Bay Area on back-to-back nights, and Outpost found the restaurants and powered the conversations.
What happened
In the Bay Area, half the table had never been to a W&M event and the other half hadn’t in over a year. Across both dinners, 5 of 6 respondents are likely to come again, most within three months.
What's next
Launching an all-call for young alumni ahead of their annual Yule Log event