CASE STUDY · UNIVERSITY · INTERNATIONAL ALUMNIAUP found alumni in Denver and Miami it didn’t know it had.
- 16alumni in two cities AUP had never hosted
- 8 of 8respondents said it built stronger connections to AUP
- 8 of 8likely to come again; none unlikely
Had no idea there were any AUP people that we could connect with here in Denver.”
I really enjoyed meeting and talking to the four other women that participated tonight… Hope we get to do this again!”
The problem
Most of AUP’s donor prospects live in the US, but outside its main cities they are hard to reach, and a small team can’t fly out for a handful of alumni.
What they did
AUP wanted to unlock a way to reach alumni in cities it had never served. It picked a date its alumni already care about, Bastille Day, and offered it to Denver and Miami. The Houston table did not fill and alumni were notified.
What happened
Every respondent said it built stronger connections to the AUP community, and every Miami respondent wants to come back within three months. AUP will launch this in their other US markets come spring.
What's next
The remaining tables are saved for Founding Week in March.