CASE STUDY · UNIVERSITY · YOUNG ALUMNITufts swapped the happy hour for dinner for six.
- 42young alumni signed up for one night
- 6tables, matched by where each person wanted to be
- 5restaurants across different New York City neighborhoods
It’s such an awesome engagement opportunity and such a light lift from a staff perspective.”
This allows us to have more of a reach with a smaller budget.”
The problem
Young-alumni happy hours were expensive, and alumni five to ten years felt out of place in a room skewing very young. Tufts’ largest young-alumni city had the most potential, but felt the costs and challenges the most.
What they did
Hannah Clifford, Tufts’ young-alumni lead, was excited to try a format built to reach people where they were at - both in location and life-stage. She sent one link to New York, and sign-ups were seated by neighborhood.
What happened
One link filled six tables in one night across five neighborhoods. Attendees traveled no more than 15 minutes, without requiring a central venue booked in advance or a staff member even in the city.
What's next
A larger young-alumni event spanning 7 cities, and exploring tables around Giving Tuesday or the school’s 175th anniversary.